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Journal · Moving · 8 min read

Why Californians
are landing in NC.

I didn't grow up in California. But I grew up in Brooklyn — and the experience of living somewhere that costs too much, moves too fast, and stops making sense, that I understand completely.

[PLACEHOLDER · cover image]
The pattern

An extreme version of the same story.

What I've watched happen in California over the past decade is a more extreme version of what pushed me out of New York. The cost of housing didn't just get expensive — it got to a point where the math stopped working for most people entirely. Not the executives or the tech founders — regular people. Teachers, nurses, contractors, young families trying to figure out how to get a foothold.

The numbers are hard to argue with. And eventually, people stop arguing and start moving.

But here's what I want to say before we get into any of that: the financial case for moving to North Carolina is real and it's significant. It's also not the main reason people who've made this move say they're glad they did it.

If it cost the same to live in North Carolina as it does in California — I'd still be here.

That's my honest answer when people ask. The savings got my attention. The quality of life made the decision easy.

The data

What it shows.

California was the top outbound state in the country in 2025 for the second year in a row. In the four years between 2020 and 2024, the state lost over 530,000 residents to other states through domestic migration.

The statewide median home price in California hit around $850,000–$899,000 in 2025. In Los Angeles, the median is around $890,000–$1 million. The Bay Area runs from $1.2 million to well over $1.5 million depending on the county. Only 18% of California households can afford to buy the median-priced home in their state. In San Diego County, it's 15%. In Orange County, 9%.

The state income tax tops out at 12.3%, the highest in the country. The cost of living overall runs about 45% above the national average.

North Carolina has been one of the consistent landing spots — and the math explains a large part of why.

Side by side

The comparison is striking.

California statewide median home price: approximately $850,000–$900,000

Winston-Salem median home price: approximately $240,000–$265,000

Greensboro median home price: approximately $289,000

Charlotte median home price: approximately $400,000–$420,000

Even Charlotte, the most expensive major market in NC, is less than half the California median. Winston-Salem is roughly a quarter of it.

California income tax: up to 12.3%, the highest in the country

North Carolina income tax: a flat rate, gradually decreasing, well below California's top brackets

California cost of living: approximately 45% above the national average

Winston-Salem cost of living: approximately 9% below the national average

That difference changes what homeownership actually looks like — it changes what you can save, and it changes the timeline of your life.

For a buyer coming out of California with equity from a sale, the purchasing power in North Carolina is genuinely life-changing. People who sold a modest California home and moved to the Triad are buying their dream home in cash or close to it.

The part nobody headlines

What the conversations are about.

The financial case is the part that shows up in news articles — but it's not the part that shows up in the conversations I have with people who've actually made this move.

What they talk about is everything else.

The pace.

California — particularly Southern California and the Bay Area — moves at a pace that starts to feel like a baseline stress you've forgotten you're carrying. North Carolina moves differently. Not sluggishly and not without ambition, but at a human pace. You can have a conversation at a checkout counter, you can get somewhere in fifteen minutes, you can sit outside on a weeknight and not feel like you're wasting time.

People actually talk to you.

This one catches transplants off guard consistently. Strangers make eye contact here, they say good morning and they mean it. They hold doors and ask how you're doing and wait for the answer. After years in environments where that kind of openness was trained out of you, it takes some adjustment. I've fully adjusted and I don't want to go back.

Community that forms without effort.

One of the things that drew me to North Carolina and keeps me here is how naturally people connect. Block events, local spots, neighbors who actually know each other — it's not manufactured, it's just the culture. In a lot of high-density cities, you can be surrounded by people and deeply isolated. The scale here makes genuine connection feel accessible in a way it often doesn't in larger metros.

The outdoors is built into daily life.

California has incredible natural beauty — that's undeniable. But for many Californians, especially in major cities, that beauty is something you drive hours to reach. In North Carolina, it's woven into the everyday. Two hours to the Blue Ridge Mountains and the Blue Ridge Parkway, three and a half hours to the Outer Banks, and hundreds of miles of greenway trails within the cities. I hike more, spend more time outside, and feel better physically than at any point in my life.

Four real seasons.

Californians who've lived in Southern California know the trade-off: near-perfect weather and a sense that every day looks the same. North Carolina has four distinct seasons — springs that visibly bloom, summers warm enough to feel like summer, fall with actual color, and winters that are real but manageable. For people who grew up somewhere with seasons and moved to California for the weather, this is often something they didn't realize they missed until they got it back.

A sense of place.

North Carolina has history, culture, and identity that's been built over centuries — not imported or engineered. The Moravian roots in Winston-Salem, the civil rights history in Greensboro, the mountain culture in Asheville, the coastal traditions along the Outer Banks. Wherever you land, you're somewhere with a story.

Why the Triad

Where the math gets most interesting.

Most coverage about California migration focuses on Raleigh and Charlotte — and those are good markets — but the Piedmont Triad (Winston-Salem, Greensboro, High Point) is where the math gets most interesting.

Charlotte runs around $400,000–$420,000 at the median while the Triad runs $240,000–$290,000. For a buyer coming out of California with equity to work with, the Triad means buying something significant without a large mortgage — or even being mortgage-free.

Winston-Salem in particular tends to surprise people: a city investing in itself quietly, an arts and biomedical research infrastructure that punches above what its reputation predicts, a downtown building real momentum, and a scale that makes daily life feel manageable rather than competitive. It's not Raleigh or Charlotte — it's its own thing. And for a growing number of people who find it, it ends up being exactly what they were looking for.

Running the numbers?

Let's have the conversation.

Take the trip. Visit before you commit, walk around, eat somewhere local, drive through neighborhoods on a weekday morning. When you're ready to start asking the actual real estate questions — what things cost, how the NC buying process works, what neighborhoods fit your situation — reach out.